American Shoppers Face Economic Strain This Holiday Season

Fri Dec 12 2025 20:01:17 GMT+0200 (Eastern European Standard Time)

With rising prices and inflationary pressures, U.S. shoppers are seeing a stark contrast between their holiday spending capabilities and past years. An AP-NORC poll indicates widespread financial strain as many Americans look for bargains and dip into savings.

As the 2023 holiday season approaches, U.S. consumers report significant financial strain, with many forced to adjust their spending habits due to persistently high prices on essential goods and gifts. An AP-NORC poll reveals that a large majority of Americans feel the economy is struggling, a sentiment that remains consistent across political affiliations. President Donald Trump's administration faces scrutiny for ongoing inflation and its impact on consumers, echoing challenges from previous years under different leadership. Analysts suggest that economic recovery may not be imminent, leaving many households uncertain about the future.

As the holiday season approaches, American shoppers are confronting a reality marked by rising prices and economic uncertainties. The latest AP-NORC poll reveals a concerning trend: many consumers are dipping into savings, scouring for deals, and grappling with feelings of economic stagnation, particularly under President Donald Trump's administration.

The poll found that nearly 90% of U.S. adults have noticed increased costs for groceries, utilities, and holiday gifts. Half of those surveyed reported it is harder to afford the gifts they wish to give this year, prompting a notable shift in spending behavior during what is typically a festive shopping period.

This financial strain comes as inflation continues to be a pressing concern, despite some reports indicating a slowdown compared to previous peaks. Trump's administration faces backlash for maintaining tariffs that are believed to exacerbate price increases, contributing to the ongoing anxiety surrounding the U.S. economy.

Shoppers like Sergio Ruiz of Tucson have turned to payment plans to manage their holiday expenses, reflecting a broader trend of financial discomfort among Americans. Many individuals, regardless of political alignment, are feeling the pinch of high prices. While Democrats tend to report a stronger sense of financial strain, a significant percentage of Republicans also indicated they are more cautious with their spending this holiday season.

Despite the prevailing pessimism, some Americans remain hopeful. A portion of the population believes that Trump's economic policies could eventually yield favorable outcomes, although this optimism appears to be waning as expectations for improvement in the coming year drop significantly.

The stark contrast between personal economic realities and political narratives leaves many consumers anxious about their financial futures as the holiday season unfolds. The push for economic recovery amid high inflation continues to shape the discussions surrounding consumer confidence and spending behavior.